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Why do I need a website?

There are many reasons why all modern businesses need a website but the main reason is to generate awareness. The World Wide Web has a global audience and it is relatively cheap to advertise your products and services online when compared to other advertising methods. No other medium offers this scope and so a website is a great way to promote your business services to the world.

Another great advantage to having a website is being able to do business online, 24 hours a day without the need for any human intervention. You’re web pages can be programmed to accept and process orders automatically, allowing you to earn money whilst you sleep.

Probably the biggest advantage to having a website is that it promotes and enhances communication. A large number of enquiries received through internet forms on your website can be converted into hot leads allowing a simple interface to create a large amount of revenue for just a small initial outlay.

What is a Domain Name?

You should think of a domain name as your unique identifier on the Internet. No two organisations can share the same domain name and your domain name is what people use to distinguish your business from others.

There are a few golden rules to remember when it comes to choosing a suitable domain name and the most important things to remember are that your domain name should: -

  • be easy to remember
  • be easy to spell (difficult to misspell)
  • be as short as possible (one or two words, three at the most)
  • end with either .co.uk or .com (if based in the UK)
  • contain at least one keyword relating to your industry

What is web hosting?

Web hosting is the service that puts your website on the internet and the most important factors are that your hosting is both fast and reliable. Many companies do offer free web hosting but these servers are usually slow and unreliable so it is a always a good idea to go with a company that you trust and that has a proven track record of providing the ideal service.

There are literally hundreds of businesses on the Internet that can offer you a wide array of hosting packages to suit your business’ needs. The key is choosing the right one. You can always start small and upgrade your hosting package to meet your business requirements.

Webspoon UK look after all hosting requirements that your business needs so you can rest assured that you’ll always have the required hosting. If at any time you need to upgrade your web hosting package, we can offer an extremely competitive price. If for any reason you want to host your website elsewhere, we can transfer the website for you, free of charge.

Do I have to have my website hosted with Webspoon UK?

We would prefer your website to be hosted with Webspoon UK but it is not essential in order to offer you a new website design or bespoke application. If you have your own web server or already have web hosting elsewhere, we can take care of the website upload on your behalf - free of charge.

How do I get my website onto the search engines?

There is no simple answer to this question. All of the major search engines such as Google, Yahoo, MSN, AllTheWeb etc, use programs called robots or spiders to analyse a web site and give it a relevancy score. This score decides where a site will appear in that particular search engines listings.

To get your pages indexed or "spidered" you will need to submit your web address to the individual search engines via their submit pages. However this alone will not necessarily get your site onto the search engine.

As you can appreciate the Internet is global and chances are that someone somewhere has a site almost identical to yours. This means that the spiders give points depending on the information embedded in the HTML of a web page, most specifically the information contained within the META tags.

Why can't I find my website in the search engines?

If your website is failing to appear on a list of search engine results, it is usually because either the website has not yet been crawled (spidered) or that your market is a highly competitive one and there are too many long-standing, highly optimised websites on the Internet that are pushing your website down the list.

Indexing of your web pages only happens over time and the time it takes to complete this process is completely dependent on each search engine’s indexing software. Some search engines can take between 1 to 12 months to fully index your site and give it ranking. It is this ranking that determines your websites position within the search results and each search engine has there own ranking algorithm.

Luckily, Webspoon UK are highly skilled in what is called Search Engine Optimisation (SEO) and can ensure that everything possible is done in order to get your website indexed and ranked as highly as possible.

What is Search Engine Optimisation (SEO) and why do I need it?

SEO can best be described by a group of techniques that help to push your website's ranking as high as possible. To name but a few, these techniques include: -

  • adding relevant meta tag keywords relating to your industry to each page
  • having perfectly formed HTML with no page errors
  • outbound to inbound link ratios
  • keyword to total word count ratios

What is the difference between a static and a dynamic website?

There are many static websites on the Internet and you won’t always be able to tell the difference at first glance that a website is static, but the chances are, if the site looks basic and simply delivers information without any bells and whistles it is going to be a static website. A static website is the cheapest form of website and requires someone with web development knowledge to update. This type of website is usually employed by smaller businesses whom simply require a web presence at minimal cost.

Advantages

  • Quick development
  • Cheap development
  • Cheap web hosting

Disadvantages

  • Requires web development expertise to update
  • Site can be dull and boring for the end users
  • Web content can become stagnant

A dynamic website is exactly the opposite. Dynamic websites usually contain interactive forms and database-driven content to allow the content to be updated or rotated easily by an administrator. Some examples of dynamic features could be; bulletin / discussion boards, the ability to upload / download documentation or the posting of recent news & events.

Advantages

  • Much more interesting and functional
  • Easier to update
  • Boosts SEO

Disadvantages

  • Slower to develop
  • Higher initial outlay to develop
  • Usually higher hosting costs

How do I protect my web content?

If protecting your content is of high importance to your business then there are various efforts that we can employ to help with this. Although there is no bullet-proof way of protecting your content we have the knowledge and know how to minimise and detect plagiarised content.

One of the most common ways to steal images from your website would be to right-click the image and click save as. We can stop this from happening by disabling the right-click mouse event on every page. Another technique would be to watermark all of your images. For more information on this, please get in touch and we would be happy to discuss your requirements.

Can I update my website a few months down the line?

Yes. If a large intial expenditure is a problem then Webspoon UK can develop a static website to begin with and as business improves, we can amend your site as much or as little as you like to suit your needs and budget. If you would like to know more about a step-by-step approach, please contact us

Ask us anything...

If you can't find the answer to your question here then please feel free to ask us anything you like. We are always happy to help.